News & Press

Swansea City AFC and GAROE Launch Personalised Academy Recognition Programme

By The GAROE Group

Key takeaways

  • Swansea City AFC and GAROE Group launched the Academy Programme on 3 July 2026, the first partnership of its kind between GAROE and a professional football academy.
  • The Academy Programme gives Swansea City academy families a way to order personalised recognition plaques marking their child's milestones at the club.
  • Each plaque is produced in composite aluminium and personalised with the player's name, squad number, and the club's crest and colours.
  • Families can choose from four tiers, in order from entry to premium: Black, Copper, Silver, and Gold.
  • Ordering opens through a dedicated Swansea City Academy page on the GAROE Group website.

Academy families can now commemorate their child’s journey through the club with a bespoke composite aluminium plaque

SWANSEA, UK, 3 July 2026. Swansea City AFC and GAROE Group today launched the Academy Programme, giving academy families a direct way to order personalised recognition pieces celebrating their child’s milestones at the club. The programme opens for ordering today and is the first of its kind between GAROE and a professional academy.

A new way to mark the academy journey

Behind every academy player is a family who has driven them to training, sat through early mornings and long seasons, and supported every step of the journey, often without much in the way of recognition. The Academy Programme gives Swansea City families a simple, club-branded way to mark that journey with a permanent keepsake.

Each plaque is produced in composite aluminium and personalised with the player’s name, squad number, and the club’s crest and colours. Families can choose from four tiers, Black, Copper, Silver, and Gold, each offering a different level of finish and presentation.

“[Quote placeholder: on why GAROE built the Academy Programme, what launching it with Swansea City academy families means, and what this gives them that didn’t exist before],” said [Dylan Surname], Co-owner and Director at GAROE Group.

“[Quote placeholder: from a Swansea City AFC Academy representative, on the value of the programme and what it offers families connected to the academy],” said [Name], [Title] at Swansea City AFC Academy.

How it works

Ordering is open now via the Swansea City Academy ordering page on the GAROE website. Families select their player, choose a tier, and personalise their plaque before checkout, with copies of the milestone keepsake also available for wider family ordering across the season.

About GAROE Group

GAROE Group designs and produces personalised recognition products for professional sport, working with clubs and players to mark milestones through bespoke composite aluminium plaques. Alongside the Academy Programme, GAROE’s product range includes the Legacy Programme for club and player milestones, Moments for bespoke one-off commissions, and Season Tracker, a consumer stats board. All of GAROE’s ordering, personalisation, and production systems are built in-house.

About Swansea City AFC Academy

Swansea City AFC Academy is the club’s youth development pathway, based at the Landore Academy near the Swansea.com Stadium and the Fairwood Training Ground in Upper Killay. The Academy currently holds Category Two status under the Premier League’s Elite Player Performance Plan, with a long-standing focus on developing local talent from across South Wales from age nine through to first-team level. In recent seasons, more than a third of the players regularly selected for the Wales senior squad have come through the Swansea City pathway, continuing a tradition of academy graduates progressing into professional and international football.

Interested in launching an academy recognition programme at your club?

Further information

For more information about the Academy Programme, visit the Swansea City Academy ordering page or contact Michael Eames at The GAROE Group, partnerships@thegaroegroup.co.uk.

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Frequently asked questions

The Academy Programme is a partnership between GAROE Group and Swansea City AFC that gives academy families a dedicated, club-branded way to order personalised recognition plaques marking milestones in their child's academy journey.
Any family with a child in the Swansea City AFC Academy can order through the dedicated ordering page, with each plaque personalised to their own child.
Each plaque is produced in composite aluminium and personalised with the player's name, squad number, and Swansea City's crest and colours.
Orders are placed through the dedicated Swansea City Academy ordering page on the GAROE Group website, where families select their player, choose a tier, and personalise their plaque before checkout.
Ordering opened on 3 July 2026, alongside the launch of the Academy Programme.